This is a guest post from Paul Kemp. Paul is the founder and host of the popular “The App Guy” podcast, where he has interviewed over 400 app entrepreneurs and startup founders to share their successes and failures so that others might learn.

People often share with me that they would love to start their own podcast, but don’t know where to start. Below, I’ll step you through each process and expand on some of the steps to share with you my set-up to make it easy to get started.

1. Website
The most important thing is to host your audio mp3 files on a website. A few years ago, I paid a few thousand dollars a year for a dedicated server. I would strongly recommend you avoid the hassle of managing your own website and server. I use squarespace.com. They make it incredibly easy to start a website within a few minutes. If you need more information, here is a link to explain how I use squarespace for my podcast hosting and feed.

2. Basic Equipment
I started with some basic equipment. I’ve been upgrading over time as I’ve learned the best equipment to buy. If you want to quickly get a few episodes under your belt, start with the Logitech H390 USB microphone. I’ve since upgraded to a Blue Yeti as it has a specific setting for podcasting.

Here is how it sounds: http://soundcloud.com/paul-kemp-1/blue-yeti/s-4fxeI

Note: I use a MacBook Pro, but I think most of the software I use is relevant to a PC

3. Recording Your Own Content
If it’s your own content through only one microphone (no interviews), you may want to consider recording on your iPhone or iPad. I record ‘The Entrepreneur Dad Podcast’ through my iPhone using the App BossJock. It’s an awesome podcasting app. You can add intro music, drops, voiceovers at the touch of a button. More recently, I’ve been using the Rode Recording App in conjunction with the Rode SmartLav.

For this style of podcasting, I can record my audio in the car, walking, days out with the family. A higher quality podcast is better at your desk in a quiet room using the YETI, but if you want to get into the habit of recording Podcasts, I’d recommend this approach.

If you plan to edit individual channels of audio, add music or voiceovers, or inserting remote interviews, I’d recommend checking out the Audacity editor.

Recording Interviews – I used to use Skype, but over the past year, I have started using the iPhone and Android app RINGR to record guest interviews. Here is a message I send guests: I plan to use the iOS app called RINGR. Here is a 2 min video I’ve created to send to guests to show how we will record the podcast.

If you decide to use Skype, you can record the conversations separately. First, record using your own microphone and have your guest record their microphone (they upload the mp3 file to the cloud for you to download and insert into the editing software). You take these two audio files and insert them into your editing software. This is a much more difficult process, so I’d try RINGR.

4. Music
The best advice is to have a musician create new music for your show. This will overcome all the rights issues. For me, I simply went to this link which provides royalty free music.

I also used Fiverr.com for a voiceover, radio drops and graphics.  Simply search for these creators on Fiverr and submit your request.

5. iTunes Info
Once you’ve edited your podcast episode, you’ll save it as an AIFF file (24 bit). I then upload to my favorite mastering website called Landr. This service masters your track. I opt for medium intensity, then download a Low-Res MP3 192kbps. Open the mp3 file in iTunes. Right click to get info. In info, insert your data.

If you need more detail, here is a link to my working document with all my descriptions.
Upload your artwork. Now you have an mp3 ready to upload to your website.

6. Upload
I upload my file using SquareSpace. If you plan to use this service, follow this link to see how I add audio files.  Once I’ve upload my mp3, I’m now ready to submit my feed to iTunes, Stitcher and TuneIn Radio.

7. Submit Feed
You Only Need To Do This Step One Time

Get your rss feed for your page which will host all your podcast episodes:
Here is my feed.

Go to iTunes on your MAC or PC, go to PODCAST and click submit podcast [on the right]:

Submit your feed. Expect to hear back from iTunes in about 72 hours. You also can submit the feed to Stitcher.

And email Shannon at TuneIn Radio. You’ll need to submit this information:

  • Show Title:
  • Location:
  • Logo: (Attach to email a 600×600 pixel JPG or PNG file):
  • XML or RSS Feed URL:
  • Website URL: e.g http://www.onemob.com/the-app-guy/
  • Genre: e.g Technology
  • Email:
  • Twitter Handle:

I know it may seem overwhelming to get started, but don’t let the initial set up deter your dream of becoming a podcaster. Just take one step at a time. Once you are set up, it gets easier to navigate the tools and process. If you have any questions, feel free to contact me: Paul Kemp or on Twitter / Linkedin.

About Paul Kemp:
Paul Kemp, host of the world class App Guy Podcast. Paul interviews app founders inspiring listeners across the globe. Kemp has successfully launched dozens of apps, web services and products. He is top 10 in the world on Product Hunt, and has been involved in an app launch that made it to top 2 (beating apps such as Minecraft & Grand Theft Auto).

Record high quality interviews from anywhere – walking the dog, sitting on the beach or in your home office. Take Paul’s advice and download RINGR now to give it a try.

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